Great piece. I was surprised not to see "advocate government procurement of carbon removal" on your list of recommendations. Can you share your thoughts on that?
That is by far the most important thing that will scale CDR. This post was focused on the voluntary carbon market, but in the first recommendation I wrote "Get more companies, individuals and *countries* to pre-purchase carbon removal,"
Hi Robert, I fully agree with you - solutions are far ahead of market, compared to say crypto.
My question is: If you had 2 Mio to spend this year on growing demand for your CDR company, would you spend more on marketing, or sales, or policy, or PR? :) We often have heated discussions about this and would love to get your take.
Hi Cornelius, sorry didn't see your second comment here. I would probably spend it on direct sales and PR. I don't think paid marketing will be effective, and on policy its hard for one company to have a big impact, better done through joint organizations like the Direct air capture coalition etc.
Agree with you on most topics, thank you for the clarity.
Do you feel there is a step deeper in terms of solutions? In our work with CDR startups, the discussion of PR vs actual Sales is often quite open, how do you feel?
Thank you, not sure if I understand the question right, but I do think the work on the actual solutions side has come much further than the market has. There are more CDR providers than buyers for example.
Great piece. I was surprised not to see "advocate government procurement of carbon removal" on your list of recommendations. Can you share your thoughts on that?
Thank you!
That is by far the most important thing that will scale CDR. This post was focused on the voluntary carbon market, but in the first recommendation I wrote "Get more companies, individuals and *countries* to pre-purchase carbon removal,"
Hi Robert, I fully agree with you - solutions are far ahead of market, compared to say crypto.
My question is: If you had 2 Mio to spend this year on growing demand for your CDR company, would you spend more on marketing, or sales, or policy, or PR? :) We often have heated discussions about this and would love to get your take.
Hi Cornelius, sorry didn't see your second comment here. I would probably spend it on direct sales and PR. I don't think paid marketing will be effective, and on policy its hard for one company to have a big impact, better done through joint organizations like the Direct air capture coalition etc.
post on LinkedIn? and I'll repost?
Thanks! Already did! https://www.linkedin.com/posts/roberthoglund_you-cant-wait-with-buying-carbon-removal-activity-7016637895335714816-APxc?utm_source=share&utm_medium=member_android
Agree with you on most topics, thank you for the clarity.
Do you feel there is a step deeper in terms of solutions? In our work with CDR startups, the discussion of PR vs actual Sales is often quite open, how do you feel?
Thank you, not sure if I understand the question right, but I do think the work on the actual solutions side has come much further than the market has. There are more CDR providers than buyers for example.