Marginal Carbon

Corporate net zero is not a target

It is a vision with a target component, and an obligation to make that vision a reality, even when it doesn't show up in GHG accounting.

Jun 4 • Robert Höglund

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March 2026

The fight over what counts toward targets misses a bigger question

First published in Trellis

Mar 17 • Robert Höglund

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February 2026

The Carbon removal sector needs a new story

From speed and scale to prove and learn

Feb 4 • Robert Höglund

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January 2026

Net zero targets are conditional

Introducing a new lens on corporate net zero

Jan 21 • Robert Höglund

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Aviation, not shipping, drives EU CO₂ demand under current fuel mandates

Europe will need significant volumes of CO₂ to meet the criteria in predominantly ReFuelEU, and even more to reach net zero across the two sectors

Jan 13 • Robert Höglund

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November 2025

Will the EU & UK ETS decarbonize industry and drive demand for CDR?

Tax payers may need to spend more than we are preparing for.

Nov 24, 2025 • Robert Höglund

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Carbon removal is mitigation, stop treating it as a last resort

If you restrict removal use for "unavoidable" emissions, you end up using it for nothing. We need to treat CDR as any other mitigation solution, and let…

Nov 6, 2025 • Robert Höglund

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September 2025

Where policy shuts out CDR - and how to change it

Current policy blocks CDR from being part of shipping and aviation in ways that are not widely understood. But there are solutions.

Sep 23, 2025 • Robert Höglund

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Allow Near-term Net Zero

Allowing companies to reach near-term net zero targets matters more for CDR than anything else standards can come up with.

Sep 5, 2025 • Robert Höglund

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August 2025

What role will CDR play for shipping?

Cost is one thing, rules are another

Aug 28, 2025 • Robert Höglund

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May 2025

CDR has three jobs, only one needs permanence

Arguments over CDR permanence miss the point when net zero, legacy emissions, and interim responsibility are conflated

May 23, 2025 • Robert Höglund

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March 2025

What needs to change in the SBTi Net Zero Standard 2.0 to scale carbon removal

The just-published draft standard is unlikely to significantly increase demand for CDR. Crucially, Interim CDR targets must include the total CDR needs…

Mar 18, 2025 • Robert Höglund

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